WBR Insights：2024年通过第一方数据和综合数据平台变革购物体验报告（英文版）

The relationships between multi-brand retailers, brandmanufacturers, and the consumers who buy their productshave grown closer in recent years.Organizations havedeployed new data intelligence solutions that enablethem to collaborate more effectively with their partners.Consumers, meanwhile,have adopted digital shoppingexperiences in earnest, transitioning from shopping overasingle preferred channel to omnichannel and channel.agnostic shopping.