FINN Partners：2026年转折点报告-现实被重新混音的一年（英文版）

In 2026, the single most important developmentfor marketing will be the mainstream adoption ofAl-native platforms. Until now, Al has been a tool,something bolted onto existing workflows. This yearwill mark the tipping point at which Al becomes thefoundation for how brands plan, create, distribute,and measure their campaigns.

For businesses, this will mean a new level ofpersonalization at scale, Al-driven customer insightswill enable the delivery of not just the right messageat the right