FINNPartners：2026年B2B教育营销趋势与洞察报告（英文版）

The data shows K-12 education buyers are entering 2026 focused on two key challenges when considering new purchases. Budget constraints and funding limitations are top of mind for 71% of education buyers. Their next most significant challenge was limited staff capacity or training. Simultaneously, education marketers are also reporting financial cautiousness. Only 41% of B2B education companies expect marketing budgets to increase or remain unchanged next year, the lowest figure our survey ha