尼尔森IQ：2025年法国现场消费渠道及酒吧餐馆消费动向报告（12月版）（英文版）

Visitation frequency present a slight increase since last year, with 51% of consumers going out weekly (+3pp). Weekends are still prime time for activity with nearly 1 in 2 reporting going out on Fridays or Saturdays. However, visitations experience a slight shift towards earlier hours compared to last year, with a decrease around late nights. As consumers are going out earlier in the day, ensuring visibility of your brands during those dayparts is key to boost visitation and revenue