尼尔森IQ：2026年CMO展望报告（英文版）

NIQ’s CMO Outlook: Guide to 2026 is your roadmap to understanding— and overcoming—the critical challenges facing today’s CMOs and marketing leaders. The report is drawn from our annual survey of (and one-on-one conversations with) more than 250 CMOs and senior marketing decision-makers from influential companies across regions, industries, and organizational sizes. Our findings also shed light on the actions marketing executives are taking to navigate today’s headwinds and unlock growth. Buil