ChiefMartec&MartechTribe：2026年营销技术展望报告（英文版）

AgentKit and Agent Builder (Oct 6): OpenAI ships AgentKit to make it easy for developers to build agentic workflows and embed chat-based agents in their own products. Their visual Agent Builder “provides a visual canvas for composing logic with drag-and-drop nodes, connecting tools, and configuring custom guardrails. It supports preview runs, inline eval configuration, and full versioning.” A wave of hyperbolic posts on LinkedIn claim that OpenAI just killed Zapier, n8n, and the like. (We dis