ZETA：2025年自有媒体的未来研究报告：人工智能（AI）、个性化体验和隐私安全制胜未来（英文版）

Predictive intelligence is revolutionizing owned media, enabling brands to anticipate customer needs with remarkable accuracy. By leveraging AI-driven tools, marketers can transition from reactive to proactive engagement, crafting experiences that feel personalized and timely. “AI is transforming the customer journey by allowing us to tap into nuanced behavioral patterns,” says , Senior Director of Deliverability at Zeta Global, emphasizing how advanced technologies elevate communication fro