Circana：2025年美国假日购物消费报告（英文版）

Prioritization and unpredictability are at the core of U.S. consumer intentions for the 2025 holiday season. Consumer resiliency endures as shoppers plan to spend more this year amid expectations of higher prices.  More than 8 in 10 holiday shoppers expect prices to be higher as a result of tariffs/import regulations, and the number of shoppers planning to spend more this holiday shopping season has increased once again. The average planned holiday spend is 3% higher than last year.  Pri