万事达卡ECDB：2026年中欧电商市场现状白皮书-挖掘电商新阶段战略优势（英文版）

E-commerce in Central Europe hasreached a high level of maturity, withgrowth stabilizing across the regionafter periods of expansion andvolatility. However, the region is nothomogeneous - markets can differwidely in scale and structure. Despitethese differences, they increasinglyshare a common trajectory in whiche-commerceiSbecomingmoredefined by its regularity in everydayconsumer preferences. As onlinepenetration across major productcategories matures and basket sizesstabilize, the limits of