Skai：Marketer Insights：2024年全渠道零售媒体手册（英文版）

Today's consumers enter and exit the buying journey at any point, and, in a channel like retail media, aconventional marketing approach can't keep up. Ful-funnel retail media has been a topic of conversationfor some time as a way to better align with this new market reality, but little has been written on how toimplement it effectively. Within these pages, you'l find a clear and actionable, full-funnel framework to retailmedia that actively engages consumers at every touchpoint in