IQVIA艾昆纬：2026年一场由人工智能驱动的消费者健康革命白皮书（英文版）

Foundation models and AI agents are on track to become primary intermediaries between consumers, health information, and commerce. In consumer health, this could shift discovery and purchase decisions away from search engines, shelves, and brand websites toward persistent AI advisors that through a deep understanding of individuals needs, preferences, and risk profiles, acts on the user’s behalf.