广大大&Reforged Labs：2025年全球手游市场营销洞察&创意拆解报告（英文版）

In North America and Hong Kong, Macao & Taiwan, there were 117monthly creatives per mobile game advertiser, which means the mostadvertising effort was made there in 2025, followed by Oceania andSoutheast Asia.

. Europe had the highest share of monthly new creatives of 46.4%,followed by 44.4% in South America and 44.0% in North America.Creatives were updated the slowest in Africa, with a share of monthlynew creatives of 34.7%.