Circana：2024年美国游戏分类报告（英文版）

The report divides the U.S. gamer population into segmented profiles based on gaming motivations, behavior, preferences, and spending across platforms, so you can see how gamers buy and engage with games outside of direct play. It also provides data tables and trend analysis of consumers’ shifting habits and examines how they have trended relative to 2018. 2020, and 2022 behaviors.

Explore the gamer platform motivations for each profiled segment, along with the key use cases by platform