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Peak Season Playbook is a strategic retail media guide built for Türkiye's overlapping peak periods: Valentine's Day, Ramadan, Mother's Day, Back-to-City, and Legendary November. Each period carries distinct consumer behavior, a distinct funnel, and a distinct measurement reality. A one-size-fits-all approach burns budget fast.Co-created with Hepsiburada and Mimeda and drawn from the "Special Days, Special Strategies in Retail Media" webinar (March 11, 2026), the pl
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