mediaocean：2025年广告行业调查报告

To make informed decisions, marketers need a clear understanding of the broader trends shaping advertising spending. Our research indicates that the industry’s wave of optimism from 2024 will carry into 2025. Social Media, Digital Display/Video, and Connected TV (CTV) remain the fastest-growing channels, with a consistent rise in investment that aligns with consumer engagement and time spent. Specifically, 68% of survey respondents plan to increase their Social Media spending, 67% for