Fandom：2023旅游和娱乐-帮助球迷庆祝他们的球迷IRL报告（英文版）

Fans are now seeking immersive experiences beyond screens, fueling the rise of fandom-generated tourism. Many have found a passion for exploring real-life locations from beloved books, TV series, and films. Brands and destinations can tap into this trend to engage fans and unlock new opportunities for growth.