BCG波士顿咨询：2025年成本与增长指南：穿越不确定性时代的成本管理与增长战略报告（英文版）

he year ahead brings both opportunities and challenges as CEOs and executive leaders worldwide grapple with economic uncertainty and the need for strategic reinvestment. In our latest survey of over 570 executives across regions and industries (conducted at the close of 2024), we explored the primary concerns and strategies shaping business priorities for 2025. Our research reveals that cost management remains a top priority amid fluctuating interest rates and global trade tensions. Thi