VML：2026年未来商业报告：零售与消费行为趋势前瞻：AI效率＋人本体验（英文版）

The previous “best-in-class” solution was online shopping with its endless aisles and competing retailers, or more specifically the marketplaces which we’ve repeatedly recognized as giving the best experience across multiple factors. But a quiet revolution is underway—unsurprisingly driven by AI. We may be at the beginning but the signals are visible. Globally, 3% of consumers already use AI for inspiration, 5% to find product information, and 4% for search itself—modest stats today that are