BCG：2024创新改变了汽车，但尚未改变购车体验报告（英文版）

Automotive companies are investing billions of dollars to radically change automobile technology, powertrains, connectivity, and design. In the longer term, these moves are intended to cut carbon emissions and redefine mobility, revolutionizing the in-car experience and making it an extension of personal space. But one aspect of the automobile landscape is barely changing at all, especially among traditional OEMs: the car buying experience.