Winterberry Group：2026年解密创意智能：在媒体、受众与创意交汇处提升营销效能白皮书（英文版）

Global media spend on advertising is expected to reach $1.12 trillion by 2026. Creative and content investments are keeping pace—projected to exceed $140 billion, growing at a 10% CAGR since 2023. But this growth brings with it a new operational reality: more than 5 trillion creative assets are now being produced annually, not including the estimated 40–50% of assets that are never activated in media.