Sprinklr：2021年零售行业基准报告-数字化统一客户体验管理（英文版）

Sprinklr’s first Retail Industry Benchmarking Report for Digital Unified-CXM is a datadriven assessment of how well global brands are managing their prospects’ and customers’ digital experiences today. As these companies continue to face massive disruption from supply chain issues and explosive competition from emerging directto-consumer brands (DTC), it is critical that they leverage benchmarking data to track performance against their competitors, their own brands, and past campaigns — and