RetailX：2025年欧洲零售品牌D2C报告（英文版）

Brands selling to European shoppers are doing so at a challenging time. The geopolitical situation is volatile and inflation over recent years has shaken consumer confidence. Nevertheless, businesses operating in the EU, EEA plus the UK and Switzerland reach a market of more then 500mn consumers. The average per capita GDP (gross domestic product) across the region was €56.5k in 2024, forecast to rise to €57.9k in 2025. To put that into context, the UN predicts per capita GDP will far, from €