Amperity：2026年零售业个性化状况报告（英文版）

Personalized shopping, with recommendations and offers tailored to each individual, is important to eight in 10 (83%) Americans. Only 8% of respondents do not want retailers to remember them, their preferences, and past purchases when shopping online or in-app. Personalization is missing or mistimed The majority (57%) of Americans feel like their shopping experiences are generic, even though retailers claim to personalize. Even when retailers do personalize, 79% of respondents feel like it is