DSI：2023年零售商与品牌制造商之间的联合商业规划报告（英文版）

Joint business planning (JBP) is a practice that helps brands and retailers align on how they should work together over the next year or two to three years. It has long been used to meet specific collaborative goals, and ultimately, joint business plans help brands and retailers navigate the pressures and challenges they experience in the marketplace. With mounting pressure in commerce, it has become a critical element of planning on both sides. Consumers today are more price-conscious than e