奥纬咨询:2026年释放合作伙伴卡计划的全部潜力报告(英文版).pdf |
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Market and program context Partner cards provide significant value to merchants; customer base penetration is still the prize Performance, priorities, and product Engagement leads the agenda; customer experience and underwriting are top friction points Partnership and new frontiers Economics drive interest in switching; agentic commerce is nascent Partner cardholders significantly outspend non-cardholders, and most programs grew or held spend last year. Despite this relatively strong performa
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