OliverWyman奥纬咨询：2026年亚太地区旅游零售趋势洞察报告（英文版）

• In China, for the first time since 2022, there has been a definitive inflection point in affluent consumers’ sentiment, rebounding up from an index of 71 in 2025 to 115 in 2026; more than a psychological recovery, this has translated into tangible acceleration of growth in: – Travel demand (net 44% of affluent households will travel overseas more, up 47pp vs. 2025) – Willingness to spend on luxury (net 31% of affluent households will spend more on luxury, up 37pp vs. 2025)