电通：从控制到赋权-2026年中国媒体格局报告（英文版）

Growth steady, grounding confidenceplatform to underpin consumer confidence.GDP normalizing between 4.2-4.8% growth,creating a stableMaterial toemotionalconsumptionCareers and consumption increasingly driven by personalinterest and emotional needs, across city tiers.Empowered choicesThe "social clock" is reset as consumers slow down and exploredeeper meaning. Sliver generation moves to experientialconsumption, and youth culture moves to mainstream appeal.