伯恩斯坦：2026年全球媒体：广告投资入门指南报告（英文版）

Most advertising models provide something in exchange to be able to charge advertising. For example, free-to-air broadcasters provide content (TV shows and films) in exchange for advertising breaks that allow them to collect revenues. Outdoor advertisers provide bus shelters and billboards that allow councils to display community messages in exchange for being able to place advertising on these panels as well. News portals provide content/information and display advertising alongside to pay f