Fospha：2026年零售商业现状报告：头部零售品牌实现年度突破性业绩的实施路径分析（英文版）

1. The retail media market is expanding across platforms: spend is spreading across a broader mix of platforms, signaling market expansion rather than simple budget shifts between dominant channels. 2. Diversification is driving the next phase of retail media growth: high-performing brands are moving beyond concentrated channel mixes and adopting portfolio approaches. Those balancing scale with experimentation will be best positioned to unlock new growth. 3. Full-funnel activation within chan