MORNING CONSULT：2026年社交媒体的现状：全球趋势与平台行为报告（英文版）

Facebook still dominates globally — but its grip varies dramatically by region. Facebook is the undisputed global leader. But in Latin America and parts of Southeast Asia, Instagram and TikTok have closed the gap significantly, and in several markets TikTok has overtaken it entirely among younger demographics. TikTok is growing fast in Southeast Asia and Latin America. TikTok adoption in Southeast Asia and Latin America was already above 40% when Morning Consult began tracking, and has contin