Optimove：2025年全零售+Optimove报告（英文版）

Artificial intelligence (AI) is revolutionizing the retail industry, transforming how brands interact with consumers, optimize operations, and drive business growth. From personalized product recommendations to predictive analytics, AI-powered technologies are reshaping marketing strategies and enhancing customer experiences in ways that were once unimaginable. As consumer expectations evolve, incorporating AI into marketing strategy has become table stakes for retailers to remain competitive