SCAYLE：2025年美国购物者调查报告：大型零售商转化率症结与破解之道（英文版）

Even the most successful enterprise brands are bleeding customers from hidden pain points in the shopping journey. And the issues plaguing your customers may not show up in your KPIs: missing payment options, rigid returns, misaligned values. These are the factors that frustrate shoppers enough to make them walk away – and never come back. So we set out to understand what they really think. As a leading eCommerce platform provider, we partnered with YouGov to survey shoppers in the United Sta