MMA：2026年旺季操作手册：零售媒体的战略增长指南（英文版）

The MMA Academy Whitepaper and Playbook Series is a platform that brings the field experience of the industry's leading players together with brands preparing for the next growth wave.Valentine's Day, Ramadan, Mother's Day, Şehre Dönüş (Back to the City), Efsane Kasım (Legendary November); each with different consumer behavior, different funnel, different measurement reality. A "one-size-fits-all" approach burns through budgets fast in this market. This edition was prepa