InnoVid：2024年金融/保险广告洞察报告（英文版）

Completion Rate, or VCR, is calculated by dividing the total number of impressions by the number of impressions which reached 100% completion and is often considered to be the core metric for video performance. Within the 2023 data for Finance / Insurance, we found that 30-second videos performed best among standard videos in terms of completion rate. Completion Rate, or VCR, is calculated by dividing the total number of impressions by the number of impressions which reached 100% completion a