Sprinklr：2021年发布、参与、统一报告：18种方法为您的社交媒体策略加油（英文版）

Managing your brand's social media and digital marketingstrategy is, in a word, complex. You are on your brand'sfrontlines, publishing content and engaging directly withyour audience in an evolving, unstructured, always-on digitallandscape. A landscape fraught with risk and rich with reward.Your audience-whether it's customers or prospects-increasingly consumes content and engages with your brandon a growing list of digital channels, from social media to chatapps to web forums. On