凯捷Capgemini：2026年消费品零售行业全球消费者行为趋势报告（英文版）

AI‑enabled shopping, heightened expectations of fairness and transparency, and meaningful human interaction at key moments are reshaping consumer decision‑making in a new era of empowered consumer decision making. As AI becomes more deeply woven into everyday choices, shoppers are rewriting what they consider acceptable, valuable, and worth paying for. Expectations are sharper, tolerance is lower, and the definition of value has expanded beyond price. This report explores how AI, trust, and e