Meltwater融文：2025年解码“黑五”：澳大利亚零售业制胜动因研究报告（英文版）

Shopping momentum began in early Novemberand peaked on Friday28November with 4,646mentions, continuing through Cyber Mondayon 1 December, with some sales carrying intothe following week. While Cyber Monday actedas a softer extension of Black Friday, SinglesDay, also known as 11.11, told a different story:it dominated in Southeast Asia with 1.09M mentions versus 119K for Black Friday, but remained niche in Australia, driven mostly bybeauty and Gen Z audiences