世界旅游联盟：2024年上半年中国国内旅游市场情绪报告（英文版）

In 2023, the tourism industry saw a remarkable resurgence after the COVID-19 pandemic, particularly in domestictourism. Noteworthy trends and concepts such as "Crowd Mode," "Reverse Tours," "Gen Z," "Village BA," "Special Forces-themed Tours," and "Zibo Barbecue" showcased the industry's diversity and its integration of variousdisciplines. This momentum continued into 2024, evident in the Spring Festival travel statistics release