Mars United Commerce:2025年数字货架报告:跨零售商数字化能力评估指南报告(英文版).pdf |
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Artificial intelligence is rapidly transforming the wayconsumers search for and buy products. While Googleand other traditional search engines will remain dom-inant in the short term, a significant shift in product discovery isalready underway.AI-powered third-party platforms such as ChatGPTand Perplexity, along with emerging tools at leadingecommerce retailers led by Amazon and Walmart, areintroducing conversational and even autonomous waysfor shoppers to discover and purchase products thatr
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